My Facebook Ads: AB Testing

Hi there! It’s me Alfie again. You know guys, I have a habit of exploring things which are unknown to me. I applied that to my Facebook Ads to get the result I wanted much. I experimented my Facebook Ads to know which one resulted to more conversions. Did you remember before I presented to you my ads using customized audience? And after that I showed to you the result of that previous ads.

In experimenting the ads, we must do AB testing. This is to know which part of the ads strike most to the audience. We have to experiment on the ads to determine which caught much the attention of our audience.

To do AB testing, there are ways to remember:

1. The First ad will be your CONTROL AD.

This was my CONTROL AD.

 

extra ad-edit

2. The Second ad will be your CHALLENGE AD.

In your challenge ad, you can either:

– change the image and retain the text(from the Control Ad) or

– change the text and retain the image(from the Control ad).

Now, what I did was first, I changed the TEXT.

Here is the first CHALLENGE AD I made.

 

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Notice the difference?

First Ad: Control Ad

 

extra ad 1

Second Ad:Challenge Ad

 

extra ad 2-edit

This ad resulted to 9 conversions or registrations.

 

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The Third one, I did change the image of the ad:

 

extra ad 3-edit

The result,hmmmm not really big change. This resulted to 11 conversions.

See, by experimenting the ads, you can get various results. But remember, you can either change the image or text but not both image and text at the same time. 

Now you too can learn Facebook Marketing through experimenting. Just don’t be afraid to explore things and to create ideas to boost your marketing in Facebook. Just be creative always.

See you for the next episode! Bye bye!

 

Why it is important to set up your Facebook Business Manager Account

Hi there!

Alfie here! This time I will share to you the importance of setting up your Facebook Business Manager Account.

Setting up this account separates your transactions between your personal account and your business account. If there will be a future problem or if Facebook deactivates your account because you committed wrong( I hope this will not happen!), still your personal account stays intact. Right? And it is essential that you separate your personal account like having your friends list or your fans, from your business account. This is also to set focus that when you do business, you go to your business account and when it’s personal then you have your personal account.

This FB Business Manager account is also a venue for you to create your Facebook Ads through the Power Editor.

Anyway, in setting up your FB Business account, you need to be ready for the following:

– Your Facebook Page

– Business information(like company name or website)

-Email addresses of employees

 

Now, are you ready to go the ball rolling? Let’s start!

1. Type https://business.facebook.com/overview.

 

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2. Scroll down and you will see below the “Setting Up Business Manager” portion.

Click “Get Started.”

 

 

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You will be directed to this screen. You will see guidelines as to setting up Business Manager. After reading this, just Click “Next.”

 

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3. This screen will ask you information about your business. On “How does your business use Facebook?”

Click “Advertiser,” then select an industry for this business and select how many people will be working in your account and how many pages, add accounts or apps will you be working in your account.

After which, you Click “Next.”

 

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4. Name your business account and select the primary page for your business.

Click “Next.”

 

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5. Place your Name, and your business email.

After which, Click “Create Business Manager.”

 

 

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Finally, you just did it! This will only take you less than 5 minutes to do it.

So, you can assign a Virtual Assistant to do it for you or you can do this. These are just simple steps to take like 1, 2 , 3!

Oh yeah!

My Prospective Client’s Facebook Ad

Hi there!

It’s been a quite sometime since I wrote here to share my experiences as Facebook Ads Specialist. Here I will share to you something that is worthwhile.

I had a prospective client who was looking for a Facebook Ad Specialist. It was a local market. They were looking for someone who would do the marketing of their products online and someone who would do the make up of their Facebook Page. The client handed me the business card and there was a website in it. I browsed their website and here are the things I found out:

1. The website font is not thick. It lacks strength. Like Sir Jomar said, our internet mentor, the font to be used must show strength for example, the font must be thick.

2. The website has no blog to share something about the products like health awareness. This is to engage the users as if they were part of the discussion if ever they have questions or comments about the topics or the products.

3. The description of the product is not aligned with the image of the product. The description is placed much below the product so it means, the reader may not read the description below. The space between the image and the description is far below.

4. The payment scheme lacks paying through credit card. Nowadays, almost all use credit or debit cards to do online payment transaction.

5. Their Facebook page needs a little make over and their  post must have link to their website.

As I interact with my prospective client, I learned along the way. You know what, I did something awesome. I made an ad for a test about their product and placed it in my Facebook Page. I even paid the ad,just for one day, doing the experiment. You know the result? It’s amazing!

ads 1-edit

This ad has something to do with growth enhancer for teens. I just made a change on age bracket, open for all. No particular interests or demographics, and only available in Philippines. This ad resulted to 3 conversions in a day! hahaha!

ads 2-edit

I made an experiment and I was so happy with the result. There were comments with this ad. But the most important thing was the 3 conversions! But the client, did not respond well. But it is okay, after all there are still more available opportunities. The most important thing is I learned a lot along the way. Cheers Alfie!

Lesson #2 in Posting Facebook Ads: No “work at home” in FB page

Hi everyone!

I want to share to you something that I learned this week. I always post Facebook Ads for practice because I want to master it.  Like my previous posts, you could see there were words like “work at home” or “earn sa bahay.” Facebook Ads team has been strict in compliance with its rules on regulations in posting Facebook Ads: Ads for “work at home”, get rich quick scheme and other inaccurate money-making opportunities that offer compensation for little or no investment are not allowed in Facebook. So it is very clear that there will be no words such as “work at home” or “earn sa bahay.”

I planned to shift posting my Facebook ads. Like I said before, I always put PROMISE in the heading. But now, I shifted to “PAIN” points. I changed my heading showing “Pain” and supported the text itself with the image showing pain.

cruing baby post-pic

A baby crying that is the image and the text telling that ” is this always the scenario every time you leave to go back to abroad?” So , I have the image and the text supporting the image. Now I posted this one in Facebook Power Editor. I was really expecting that this one would be approved soonest. But here is the verdict:

cry baby 6-pic

My ad was not approved! Oh no! I went back to my ads and studied about it. And this is what I discovered: there was a word “earn sa bahay” in website link.

cry baby 2-pic

I took the courage to change the link to “jomarhilario.com” without the word “earn sa bahay” since it is in the rules of posting Facebook Ads.

cry baby 3-pic

So, no “work at home” or “earn sa bahay” in my ads. I made this one late at night and I did not mind sleeping late because I wanted to know if my doubts were true. I posted the ads, again. It was 11pm and I felt very sleepy and I did not mind my office work for tomorrow. But, the result was not good. My ads was disapproved, again! Waahhhhh! What happened? I was tired and sleepy and this was all I could have after experimenting it. I felt dismay but wait, my mind was telling me that there was something wrong with my Facebook page. hmmmmmmmm, sounds fishy. Why?

cry baby 4-pic

My facebook page had word “work at home!” Hmmmm  my instinct was telling me maybe this one was the issue of disapproving the ads. You know what I did? I changed the facebook page from “Moms work at home” to ” Moms this is for you” and “OFWs work at home” to “OFWs this is for you.” I made an experiment to see if my feeling was right. I did post it again in power editor. The verdict? My ad was approved! Yeheey I got it!

cry baby 5-pic

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You noticed that no words such as work at home or “earn sa bahay” in my ad, even my facebook page. I ran this ads for 1 day only for experiment  and I got one conversion! Yes, it pays to be curious and experimental. And I could say, I really enjoyed exploring the options though it might not that easy. I even sent emails to Jomar’s team if my doubts were right. I asked help from Nikki about it and I sent her the reply that I already discovered the thing which I went wrong. So I extended this ad for number of days. Well soon, I will share to you again my learning about Facebook marketing. See yah!

 

I personalize my next Facebook Poster

Do you remember my latest Facebook ads that I posted in Facebook? The “happy family” ads.

 

happy family-FB ads-pic

 

This ads gave 9 conversions and spent $2.72 within 3 days. This time I made a revision. I personalized the ads by changing the image but still retained the same heading. Here is the output of the personalized Facebook poster.

 

picnic FB ads-pic

I changed the image but still the same heading compared to “happy family” ad. Here I still used the picmonkey.com in editing the image and placing the text. I made the signup form using benchmarkemail.com.

The website url of the signup form will be pasted in the Facebook Power editor when making Facebook ads.

 

picnic sign up form url-pic

 

I made the “Thank you” page from my website. This thank you page will appear after confirming the subscription in the email of the receiver.

 

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Then I named “picnic” to this second Facebook poster for experiment in my ads, ad set and campaign using Facebook Power Editor. This is to compare its result from the “original” ad which was the “happy family” that I posted before.

 

picnic ads-pic

 

This ad was approved by Facebook Ads team! Yes, I made it right. I will tell you on my next post about the conversion of this Facebook ads “Picnic.”

See you!

My Next Facebook Poster – Happy Family

Today, I will share to you my next Facebook poster for ads. Well, first I have to show what is the promise of Jomar Hilario’s product which is to “learn how to work and earn at home.”  I have the promise and that is “Gusto mo bang ganito kasaya ang iyong pamilya ngayong 2015?” meaning, “Do you want your family to be happy this 2015?”

After the promise, I have to think of image or picture to support that promise. Here are the images I chose to represent the promise:

 

happy family-edit pic

 

picnic-edit pic

I decided to use the first picture of this promise. So I have the promise and an image. And I am ready now to edit and create a poster ready for Facebook Ads.

Using the picmonkey site, here is my output.

 

happy family image edit2-pic

 

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After editing and placing the text for the poster, here is my output for Facebook Ads.

 

happy family-FB ads-pic

After the Promise and the Image, I tested this poster for 20% Text test in Facebook using this site https://www.facebook.com/ads/tools/text_overlay

Here is my output:

 

happy family grid text-pic

Yeheyy! Good job! My poster passed the 20% text! Ha ha ha! Now I am ready to place it in Facebook Power Editor.

 

 

Grid Tool Test: Gift Giving

Ok, from the last post that I had, I presented the “Gift Giving” Image or Poster with a Promise, so the next step is to determine whether my poster pass the 20 Grid Tool Test from Facebook. This is also a must step to determine if your Poster will be approved by Facebook or not.

So let us do it and see the result!

So I have to go to https://facebook.com/ads/tools/text_overlay for poster checking.

 

gift giving grid tool-pic

Then next step is to upload the image.

 

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The image for uploading:

 

gift giving 3-FB pic

Then there are boxes on the image. I have to click the boxes which contain text to determine if this pass the 20% image text test. The more boxes I click the higher percentage.

 

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And now the verdict, let us see the outcome.

 

gift giving 20-pic

Yehey! I made it correct! The Poster passed the 20% Text test! Yes! Very Easy! Thanks Lord! I have a great brand new morning today! I just woke up and do this and now I made it! Good Job Alfie! So next post is to place this image in Facebook Power Editor. See you!

 

Based on Statistics

No. of Facebook Users Worldwide

No. of Facebook Users Worldwide

(From Statistics Portal) This shows a timeline with the worldwide number of active Facebook users from 2008 to 2014. Facebook had 1.35 billion monthly active users as of third quarter of 2014. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion. Active users are those which have logged in to Facebook during the last 30 days. Furthermore, as of that quarter the social network had 1.12 billion mobile active users.

This shows that users of Facebook all over the world visit the social networking site daily because of connections to friends, groups, and communities. That is why, it has become a great opportunity for business-minded people to use this site to market services and products. This site was founded in 2004 by a Harvard student, Mark Zuckerberg which last 2012 had announced over one billion active users all over the world.

Well friends, it is a great opportunity for me  to present  tutorials and posts about my journey as an Aspiring Facebook Ads Specialist. I will share to you my inputs, progress and learning which my mentor, Jomar Hilario, shared to us through the VA 202 course. This course is all about Facebook and LinkedIn Marketing.

Sit back and enjoy browsing through my posts as these will enhance your skills in Facebook marketing and at the same time boosting your confidence through added knowledge. See yah!