As a summary of the whole process in Facebook Marketing, please see illustration below:
This is the summary of the whole process in Facebook Marketing, according to my mentor, Jomar Hilario. This model is what you call the Infinite Wealth Diamond. The process is interconnected to each other and by using this will maximize the potential of marketing in Facebook.
The whole process is getting prospects. Prospects are people who will buy the products or services in the future. This is sometimes ignored by business people because they think prospects do not have the possibility of being a buyer in the future. Just imagine yourself that you see long line of people waiting to buy the best donuts in town. You happen to see it and you wonder why long line of people waiting to have that donuts. Maybe their donuts taste good so you plan to buy it sometime. It has something to do with marketing strategy on how to capture the prospects because they have already the potential to buy.
To show the process, the first step in Getting Prospects is showing and giving the Promise of the product or services or business.This is an indirect way of saying to prospects to buy the product or service. Did you know that most of the decisions of the buyers are based on emotions? The best way to market is to show the Promise of the product or service. This is to be further discussed later.
The Posts are also called Facebook Ads. Here Promise is shown with image and text supporting the promise, call to action and heading showing again the Promise. Whatever promise shown in Posts must also be the same with the promise in Pages.
Pages are from the website. These consist of Email Catcher page and the Thank You page. The main purpose of these pages is to get email addresses of prospects. Our main goal is to have email addresses list.
Pixels are from Facebook. The main purpose of this is to track what Posts get the most email addresses. The Pixels are pasted to pages of email catcher and thank you page. This is the best way to measure success.
The process of changing posts from time to time is to personalize.