2 Ideas That Are Helpful To Have More Leads to Facebook Ads

Hey, it’s me Alfie!

Now, I have something very helpful to share to you that leads to more conversions to your Facebook Ads. I made an experiment last week. I created an ad which involved

1. timing and

2. budget.

Hmmmm, sounds broad. Now I will simplify it to you.

Due to my insistent resourcefulness just to maximize my Facebook marketing skills, I researched, read and studied tips on how to make an effective Facebook Marketing. One thing for sure, you have to be an explorer. Meaning, you have to research on what are other tips that can be greatly helpful to your ads.

This was the first thing I discovered and applied. The timing of posting the ads for my audience. I got this tip from digitalinformationworld.com. You can read this also and apply the tips.

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After reading this tip, I applied it right away. The result of my ad was so cool. Now this was my Ad which I scheduled it based on the day and time required that creates more traffic.

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Tsaraan!!! 35 conversions.

Now, I made another experiment. The second thing was I adjusted my daily budget. Usually I budget $1 a day in posting my Facebook Ads. But I increased the budget to $2, though it was quite small , still this simple trick made a great change to number of conversions to my ad.

So, what I did, I made a $2 budget instead of $1 a day. After all, this was just an experiment.

My Facebook ad was still the same but I made a budget revision.

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Yeheey! 51 conversions! This made a great difference!

I was amazed by the results. Basically I only made this for experiment. All in all just less than one month of posting and experimenting, my ad made an awesome results.

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Increased number of page likes.

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My ad made 116 conversions, posted on different times and days with a little experimentation!

So, do not be afraid to try and test your ad! It pays to try something new. You will only now the difference if you apply it, right?

See you to my next adventure of Facebook marketing exploration!

 

 

My Facebook Ads: AB Testing

Hi there! It’s me Alfie again. You know guys, I have a habit of exploring things which are unknown to me. I applied that to my Facebook Ads to get the result I wanted much. I experimented my Facebook Ads to know which one resulted to more conversions. Did you remember before I presented to you my ads using customized audience? And after that I showed to you the result of that previous ads.

In experimenting the ads, we must do AB testing. This is to know which part of the ads strike most to the audience. We have to experiment on the ads to determine which caught much the attention of our audience.

To do AB testing, there are ways to remember:

1. The First ad will be your CONTROL AD.

This was my CONTROL AD.

 

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2. The Second ad will be your CHALLENGE AD.

In your challenge ad, you can either:

– change the image and retain the text(from the Control Ad) or

– change the text and retain the image(from the Control ad).

Now, what I did was first, I changed the TEXT.

Here is the first CHALLENGE AD I made.

 

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Notice the difference?

First Ad: Control Ad

 

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Second Ad:Challenge Ad

 

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This ad resulted to 9 conversions or registrations.

 

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The Third one, I did change the image of the ad:

 

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The result,hmmmm not really big change. This resulted to 11 conversions.

See, by experimenting the ads, you can get various results. But remember, you can either change the image or text but not both image and text at the same time. 

Now you too can learn Facebook Marketing through experimenting. Just don’t be afraid to explore things and to create ideas to boost your marketing in Facebook. Just be creative always.

See you for the next episode! Bye bye!

 

My Prospective Client’s Facebook Ad

Hi there!

It’s been a quite sometime since I wrote here to share my experiences as Facebook Ads Specialist. Here I will share to you something that is worthwhile.

I had a prospective client who was looking for a Facebook Ad Specialist. It was a local market. They were looking for someone who would do the marketing of their products online and someone who would do the make up of their Facebook Page. The client handed me the business card and there was a website in it. I browsed their website and here are the things I found out:

1. The website font is not thick. It lacks strength. Like Sir Jomar said, our internet mentor, the font to be used must show strength for example, the font must be thick.

2. The website has no blog to share something about the products like health awareness. This is to engage the users as if they were part of the discussion if ever they have questions or comments about the topics or the products.

3. The description of the product is not aligned with the image of the product. The description is placed much below the product so it means, the reader may not read the description below. The space between the image and the description is far below.

4. The payment scheme lacks paying through credit card. Nowadays, almost all use credit or debit cards to do online payment transaction.

5. Their Facebook page needs a little make over and their  post must have link to their website.

As I interact with my prospective client, I learned along the way. You know what, I did something awesome. I made an ad for a test about their product and placed it in my Facebook Page. I even paid the ad,just for one day, doing the experiment. You know the result? It’s amazing!

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This ad has something to do with growth enhancer for teens. I just made a change on age bracket, open for all. No particular interests or demographics, and only available in Philippines. This ad resulted to 3 conversions in a day! hahaha!

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I made an experiment and I was so happy with the result. There were comments with this ad. But the most important thing was the 3 conversions! But the client, did not respond well. But it is okay, after all there are still more available opportunities. The most important thing is I learned a lot along the way. Cheers Alfie!

Lesson #2 in Posting Facebook Ads: No “work at home” in FB page

Hi everyone!

I want to share to you something that I learned this week. I always post Facebook Ads for practice because I want to master it.  Like my previous posts, you could see there were words like “work at home” or “earn sa bahay.” Facebook Ads team has been strict in compliance with its rules on regulations in posting Facebook Ads: Ads for “work at home”, get rich quick scheme and other inaccurate money-making opportunities that offer compensation for little or no investment are not allowed in Facebook. So it is very clear that there will be no words such as “work at home” or “earn sa bahay.”

I planned to shift posting my Facebook ads. Like I said before, I always put PROMISE in the heading. But now, I shifted to “PAIN” points. I changed my heading showing “Pain” and supported the text itself with the image showing pain.

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A baby crying that is the image and the text telling that ” is this always the scenario every time you leave to go back to abroad?” So , I have the image and the text supporting the image. Now I posted this one in Facebook Power Editor. I was really expecting that this one would be approved soonest. But here is the verdict:

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My ad was not approved! Oh no! I went back to my ads and studied about it. And this is what I discovered: there was a word “earn sa bahay” in website link.

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I took the courage to change the link to “jomarhilario.com” without the word “earn sa bahay” since it is in the rules of posting Facebook Ads.

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So, no “work at home” or “earn sa bahay” in my ads. I made this one late at night and I did not mind sleeping late because I wanted to know if my doubts were true. I posted the ads, again. It was 11pm and I felt very sleepy and I did not mind my office work for tomorrow. But, the result was not good. My ads was disapproved, again! Waahhhhh! What happened? I was tired and sleepy and this was all I could have after experimenting it. I felt dismay but wait, my mind was telling me that there was something wrong with my Facebook page. hmmmmmmmm, sounds fishy. Why?

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My facebook page had word “work at home!” Hmmmm  my instinct was telling me maybe this one was the issue of disapproving the ads. You know what I did? I changed the facebook page from “Moms work at home” to ” Moms this is for you” and “OFWs work at home” to “OFWs this is for you.” I made an experiment to see if my feeling was right. I did post it again in power editor. The verdict? My ad was approved! Yeheey I got it!

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You noticed that no words such as work at home or “earn sa bahay” in my ad, even my facebook page. I ran this ads for 1 day only for experiment  and I got one conversion! Yes, it pays to be curious and experimental. And I could say, I really enjoyed exploring the options though it might not that easy. I even sent emails to Jomar’s team if my doubts were right. I asked help from Nikki about it and I sent her the reply that I already discovered the thing which I went wrong. So I extended this ad for number of days. Well soon, I will share to you again my learning about Facebook marketing. See yah!

 

My Next Facebook Poster – Happy Family

Today, I will share to you my next Facebook poster for ads. Well, first I have to show what is the promise of Jomar Hilario’s product which is to “learn how to work and earn at home.”  I have the promise and that is “Gusto mo bang ganito kasaya ang iyong pamilya ngayong 2015?” meaning, “Do you want your family to be happy this 2015?”

After the promise, I have to think of image or picture to support that promise. Here are the images I chose to represent the promise:

 

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I decided to use the first picture of this promise. So I have the promise and an image. And I am ready now to edit and create a poster ready for Facebook Ads.

Using the picmonkey site, here is my output.

 

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After editing and placing the text for the poster, here is my output for Facebook Ads.

 

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After the Promise and the Image, I tested this poster for 20% Text test in Facebook using this site https://www.facebook.com/ads/tools/text_overlay

Here is my output:

 

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Yeheyy! Good job! My poster passed the 20% text! Ha ha ha! Now I am ready to place it in Facebook Power Editor.

 

 

Components of Facebook Ads

In my previous post, I showed my experimental Facebook Ads. That was just a practice to master doing Facebook Ads. As a reminder, repetition is the key to mastery.

Below are the components of Facebook Ads to guide and understand the essence of presenting it to your potential clients and prospects.

 

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You will see Promise, Image, Text, Call to Action and Headline from the image above. These are the components of Facebook Ads or in technical term in Facebook Power Editor, it is CREATIVE. The shortcut on this is PITCH for you to remember easily.

The Promise is seen anywhere in the ads. Have you noticed it? Promise is the most important element of the Ads because it captures the attention of the reader. The Image supports the promise. The Text also supports the promise. The Call to Action is the verb or the button to click in the ads. The Headline is the one that you can see that is in bigger font below the image, still telling the promise.

Easy to remember, PITCH stands for Promise, Image, Text, Call to Action and Headline.

I will show you more on the next posts for details in creating PITCH for Facebook Ads under the CREATIVE section of the Facebook Power Editor.