2 Ideas That Are Helpful To Have More Leads to Facebook Ads

Hey, it’s me Alfie!

Now, I have something very helpful to share to you that leads to more conversions to your Facebook Ads. I made an experiment last week. I created an ad which involved

1. timing and

2. budget.

Hmmmm, sounds broad. Now I will simplify it to you.

Due to my insistent resourcefulness just to maximize my Facebook marketing skills, I researched, read and studied tips on how to make an effective Facebook Marketing. One thing for sure, you have to be an explorer. Meaning, you have to research on what are other tips that can be greatly helpful to your ads.

This was the first thing I discovered and applied. The timing of posting the ads for my audience. I got this tip from digitalinformationworld.com. You can read this also and apply the tips.

ads-1

After reading this tip, I applied it right away. The result of my ad was so cool. Now this was my Ad which I scheduled it based on the day and time required that creates more traffic.

ads_extra_extra_3_2_edit

ads_extra_extra_3_2_edit_2

Tsaraan!!! 35 conversions.

Now, I made another experiment. The second thing was I adjusted my daily budget. Usually I budget $1 a day in posting my Facebook Ads. But I increased the budget to $2, though it was quite small , still this simple trick made a great change to number of conversions to my ad.

So, what I did, I made a $2 budget instead of $1 a day. After all, this was just an experiment.

My Facebook ad was still the same but I made a budget revision.

ads_extra_extra_3_2_edit

ads_extra_extra_3_2_edit_3

Yeheey! 51 conversions! This made a great difference!

I was amazed by the results. Basically I only made this for experiment. All in all just less than one month of posting and experimenting, my ad made an awesome results.

ads_extra_extra_3_2_edit_4

Increased number of page likes.

ads_extra_extra_3_2_edit_5

My ad made 116 conversions, posted on different times and days with a little experimentation!

So, do not be afraid to try and test your ad! It pays to try something new. You will only now the difference if you apply it, right?

See you to my next adventure of Facebook marketing exploration!

 

 

Mail Chimp Sign Up Form for Facebook Ads

Hi there!

I want to share to you how I came up with a SIGN UP FORM using MAILCHIMP. Before, I used to create sign up form for Facebook Ads using benchmarkemail. I was used to that it was so easy for me to create those forms. I even used benchmark in my email campaigns. But a terrible thing happened. My account in benchmarkemail was suspended! Oh my! It was terrible for me because I had more than 100 email addresses stored in my email list. Luckily, I was able to download those email addresses, oh yes!

You want to know the reason of my account’s suspension? hmmmm, “due to nature of my business”. Hahaha! Maybe I think I used to place amounts in my sign up forms though the text was in “Tagalog”. I think they researched those “Tagalog” words to “English” words. hmmmm. I thought of  opening another benchmarkemail account. But I got an idea. Why not explore other programs or sites that offer creation of sign up forms! So I asked my friend online if mailchimp is ok. She told me it is so ok and easy.

Now, I decided to make use of Mailchimp for creating my sign up form. Last night I slept late just to watch youtube videos about how to create sign up forms in mailchimp. The basics was easy but there were two things that were unresolved to me:

1. Where to paste the “url” of the website after entering the email addresses

2. Where to paste the “url” of my Thank you page( from my website) to where I place my facebook conversion pixel.

Though last night these two things were unresolved, I told myself to take a night sleep and do it again in the next morning. Luckily, I threw away my doubt and fears and instead, commit myself to resolve these two things so that I can create sign up forms for my next Facebook Ads. And so I did it again! Being an explorer is a great attitude! I did it and I will share it to you how  I did it.

Go to http://www.mailchimp.com and register there.

ch 1-edit

Click the “Sign Up Free.”

 

ch 2- edit

Put your:

1. email address

2. username

3. password

Then click the “Create Account.”

 

ch 3- edit

You will receive a notification as shown above. You go to your email address and click confirm it to start using your mailchimp account.

 

ch 4- edit

You will be directed to another screen as shown above and fill up the necessary details.

 

ch 5- edit

After filling up, click the “Save and Get Started.”

 

ch 6- edit

Go to the “Lists” as shown above to create list for your sign up form.

 

ch 7- edit

Click “Create List.”

 

ch 8- edit

Fill up the necessary fields in creating your list, as shown above.

 

ch 10- edit

After filling up all necessary fields, click “Save.”

 

ch 11-edit

You will see a notification shown above. Then go to “Signup forms.”

 

ch 12-edit

Choose “General forms” and click “Select.”

 

ch 13- edit

Go to “Build it.”

 

ch 14- edit

Click to add message and image.

 

ch 15- edit

To upload pictures, click the icon below.

 

ch 16- edit

Click “Upload” to upload images.

 

ch 17- edit

Adjust the width and height of the picture.

 

ch 18- edit

Click “Save & Insert Image.”

 

ch 19- edit

Put text below the image.

 

CH 20-edit

Click “Save & Close.”

 

ch 21- edit

Remove the “Last Name” by clicking “-”

 

ch 22- edit

Remove also the heading above the sign up form.

 

ch 23- edit

Now we are going to design the form. Go to “Design it.”

 

CH 24- edit

Change the background color and click it.

 

ch 25- edit

Under “Forms” change the background color and text color.

 

ch 26- edit

This is to emphasize the color of the click “Button.”

 

ch 27- edit

Select the Background and Text Color.

 

ch 30- edit

You can see the change of color of button text below.

 

ch 31- edit

Go to “Translate it.”

 

ch 32- edit

Change the button text.

 

ch 33- edit

Click “Save Translation Settings.”

 

ch 34- edit

Now, you can see the color change and the text of the “click button text.”

 

ch 35- edit

Go to “Signup thank you page.”

 

ch 36- edit

Paste the “url” of your website. This is to redirect the subscriber after placing his email address and clicking the button text.

Click “Save.”

Then go to “Confirmation thank you page.”

 

ch 38- edit

Place the “url” of your THANK YOU PAGE from your website. The Thank you page is where you will paste the conversion pixel from creating Facebook Ads.

Click Save.”

 

ch 39- edit

You will see below the url of your signup form.

This url will be pasted in creating your Facebook ads in Facebook.

 

ch 40- edit

I just Copy and Paste the url in another tab, and walaah! You can view now your finished Mailchimp Signup Form.

 

ch 41-edit

See, this is just easy and fun! Hope you do enjoy my simple step by step guide in creating signup form using Mailchimp!

See yah!

 

 

 

 

My Facebook Ads: AB Testing

Hi there! It’s me Alfie again. You know guys, I have a habit of exploring things which are unknown to me. I applied that to my Facebook Ads to get the result I wanted much. I experimented my Facebook Ads to know which one resulted to more conversions. Did you remember before I presented to you my ads using customized audience? And after that I showed to you the result of that previous ads.

In experimenting the ads, we must do AB testing. This is to know which part of the ads strike most to the audience. We have to experiment on the ads to determine which caught much the attention of our audience.

To do AB testing, there are ways to remember:

1. The First ad will be your CONTROL AD.

This was my CONTROL AD.

 

extra ad-edit

2. The Second ad will be your CHALLENGE AD.

In your challenge ad, you can either:

– change the image and retain the text(from the Control Ad) or

– change the text and retain the image(from the Control ad).

Now, what I did was first, I changed the TEXT.

Here is the first CHALLENGE AD I made.

 

extra_20k_ads_2-edit

Notice the difference?

First Ad: Control Ad

 

extra ad 1

Second Ad:Challenge Ad

 

extra ad 2-edit

This ad resulted to 9 conversions or registrations.

 

extra_2nd_1-edit

The Third one, I did change the image of the ad:

 

extra ad 3-edit

The result,hmmmm not really big change. This resulted to 11 conversions.

See, by experimenting the ads, you can get various results. But remember, you can either change the image or text but not both image and text at the same time. 

Now you too can learn Facebook Marketing through experimenting. Just don’t be afraid to explore things and to create ideas to boost your marketing in Facebook. Just be creative always.

See you for the next episode! Bye bye!

 

My Facebook Ads: With Customized Audience using Audience Insight

Hi There!

Hey, I want to share to you what I did to my Facebook Ad. Before this, I made a thorough research about how to customize audience using AUDIENCE INSIGHT. I was not satisfied of the results of my previous ads before, and now I focused on how to narrow down the audience. This means that I have to expose my ads to particular target audience by customizing them so that I have higher rate of conversion.

We all know that you have to create a catchy image and striking text on your ads. And yes, these are one of the factors. But did you know that narrowing down your audience can have bigger impact on your conversions?

All I did was watching youtube videos, read articles and walaah! it paid off! See, ever since I tried to make ways to improve my set-up and I made a point to share it with you.

Now, I created my audience by customizing it using my Facebook Audience Insight.

 

extra_20k_ads-3-edit

You can see your customized audience in your Ad Set portion of your Power Editor.

Now, here is my Facebook Ads I created and I used my customized audience.

 

extra ad-edit

Here is the report of posting this ad:

 

extra 20k ads-edit3

This ad resulted to 5 conversions or registrations within 2 days:

 

-edit

See, a small revision of the ads like customizing the audience has a great impact! This ad made 5 registrations, meaning this ad resulted to 5 email addresses, running for 2 days!

Yes, not bad at all! You know what I am not finished yet! I made a few revisions about my next FB ads and I am going to share it to you to my next post. Join me in my next post as I am experimenting or AB testing this ad.

See you!

Why it is important to set up your Facebook Business Manager Account

Hi there!

Alfie here! This time I will share to you the importance of setting up your Facebook Business Manager Account.

Setting up this account separates your transactions between your personal account and your business account. If there will be a future problem or if Facebook deactivates your account because you committed wrong( I hope this will not happen!), still your personal account stays intact. Right? And it is essential that you separate your personal account like having your friends list or your fans, from your business account. This is also to set focus that when you do business, you go to your business account and when it’s personal then you have your personal account.

This FB Business Manager account is also a venue for you to create your Facebook Ads through the Power Editor.

Anyway, in setting up your FB Business account, you need to be ready for the following:

– Your Facebook Page

– Business information(like company name or website)

-Email addresses of employees

 

Now, are you ready to go the ball rolling? Let’s start!

1. Type https://business.facebook.com/overview.

 

bm1-edit

 

 

2. Scroll down and you will see below the “Setting Up Business Manager” portion.

Click “Get Started.”

 

 

bm2-edit

You will be directed to this screen. You will see guidelines as to setting up Business Manager. After reading this, just Click “Next.”

 

bm3-edit

 

3. This screen will ask you information about your business. On “How does your business use Facebook?”

Click “Advertiser,” then select an industry for this business and select how many people will be working in your account and how many pages, add accounts or apps will you be working in your account.

After which, you Click “Next.”

 

bm4-edit

 

 

4. Name your business account and select the primary page for your business.

Click “Next.”

 

bm5-edit

 

 

5. Place your Name, and your business email.

After which, Click “Create Business Manager.”

 

 

bm6-edit

 

Finally, you just did it! This will only take you less than 5 minutes to do it.

So, you can assign a Virtual Assistant to do it for you or you can do this. These are just simple steps to take like 1, 2 , 3!

Oh yeah!

7 VISUAL IDEAS TO INCREASE SOCIAL ENGAGEMENT

Last Monday, we had our webinar. It was a cool one. I learned so much from it. This was something about the 7 Visual Ideas to Increase Social Engagement. Did you know that if you have striking visuals, this would increase social engagement like increasing number of likes and shares?

2015-05-03_1410

According to Marcus Ho, a Social Metric Director, the most engaging posts on social media are the ones that include images. Why visuals? 63% of social media is made up of images. Nearly 66% of updates on social media are visual content. 50% of all internet users have re-posted a photo or video they have online. 54% of all internet users have posted an original photo or video that they have personally created. 90% of the information sent to our brains is visual.

There are 7 Visual Ideas that Increase Social Media Engagement.

1. VISUAL BULLETS – This idea has headline, pictures with caption.

VISUAL BULLETS (1)

2. STORY BOARD – Use interconnected captions showing step-by-step instructions. Example, how to create necktie, how to create cards, etc.

STORY BOARD

3. ILLUSTRATED WORDS – This is to visualize words by creating graphics with impact.

MEMES (1)

4. DIAGRAM – It is like creating images like anatomy.

 

DIAGRAM

5. MEMES –  This pictures have captions and this is one of the crowd’s favorite.

MEMES

6. VISUAL CAPTIONS – These are images with factual statements or quotes.

When you pray, fix your eyes to God, not (1)

7. COMPARISONS – This involve 2 images and this is to identify differences between the two.

COMPARISON (1)

 

These are the 7 Visual Ideas which are helpful in increasing social media engagement. The visuals must be related to the idea you want to convey and must be striking so to increase social engagement by liking and sharing it to Facebook, Twitter, Pinterest and other social media tools. In creating posts, use your creativity to catch the attention of the audience.

Hey, this is my latest share about creating visuals and you can use these in marketing your products or services using Facebook. Use your creativity in using visuals and remember, if your visual is unique, this will be shared many times to others. Thank you!

 

 

 

My Prospective Client’s Facebook Ad

Hi there!

It’s been a quite sometime since I wrote here to share my experiences as Facebook Ads Specialist. Here I will share to you something that is worthwhile.

I had a prospective client who was looking for a Facebook Ad Specialist. It was a local market. They were looking for someone who would do the marketing of their products online and someone who would do the make up of their Facebook Page. The client handed me the business card and there was a website in it. I browsed their website and here are the things I found out:

1. The website font is not thick. It lacks strength. Like Sir Jomar said, our internet mentor, the font to be used must show strength for example, the font must be thick.

2. The website has no blog to share something about the products like health awareness. This is to engage the users as if they were part of the discussion if ever they have questions or comments about the topics or the products.

3. The description of the product is not aligned with the image of the product. The description is placed much below the product so it means, the reader may not read the description below. The space between the image and the description is far below.

4. The payment scheme lacks paying through credit card. Nowadays, almost all use credit or debit cards to do online payment transaction.

5. Their Facebook page needs a little make over and their  post must have link to their website.

As I interact with my prospective client, I learned along the way. You know what, I did something awesome. I made an ad for a test about their product and placed it in my Facebook Page. I even paid the ad,just for one day, doing the experiment. You know the result? It’s amazing!

ads 1-edit

This ad has something to do with growth enhancer for teens. I just made a change on age bracket, open for all. No particular interests or demographics, and only available in Philippines. This ad resulted to 3 conversions in a day! hahaha!

ads 2-edit

I made an experiment and I was so happy with the result. There were comments with this ad. But the most important thing was the 3 conversions! But the client, did not respond well. But it is okay, after all there are still more available opportunities. The most important thing is I learned a lot along the way. Cheers Alfie!

Lesson #2 in Posting Facebook Ads: No “work at home” in FB page

Hi everyone!

I want to share to you something that I learned this week. I always post Facebook Ads for practice because I want to master it.  Like my previous posts, you could see there were words like “work at home” or “earn sa bahay.” Facebook Ads team has been strict in compliance with its rules on regulations in posting Facebook Ads: Ads for “work at home”, get rich quick scheme and other inaccurate money-making opportunities that offer compensation for little or no investment are not allowed in Facebook. So it is very clear that there will be no words such as “work at home” or “earn sa bahay.”

I planned to shift posting my Facebook ads. Like I said before, I always put PROMISE in the heading. But now, I shifted to “PAIN” points. I changed my heading showing “Pain” and supported the text itself with the image showing pain.

cruing baby post-pic

A baby crying that is the image and the text telling that ” is this always the scenario every time you leave to go back to abroad?” So , I have the image and the text supporting the image. Now I posted this one in Facebook Power Editor. I was really expecting that this one would be approved soonest. But here is the verdict:

cry baby 6-pic

My ad was not approved! Oh no! I went back to my ads and studied about it. And this is what I discovered: there was a word “earn sa bahay” in website link.

cry baby 2-pic

I took the courage to change the link to “jomarhilario.com” without the word “earn sa bahay” since it is in the rules of posting Facebook Ads.

cry baby 3-pic

So, no “work at home” or “earn sa bahay” in my ads. I made this one late at night and I did not mind sleeping late because I wanted to know if my doubts were true. I posted the ads, again. It was 11pm and I felt very sleepy and I did not mind my office work for tomorrow. But, the result was not good. My ads was disapproved, again! Waahhhhh! What happened? I was tired and sleepy and this was all I could have after experimenting it. I felt dismay but wait, my mind was telling me that there was something wrong with my Facebook page. hmmmmmmmm, sounds fishy. Why?

cry baby 4-pic

My facebook page had word “work at home!” Hmmmm  my instinct was telling me maybe this one was the issue of disapproving the ads. You know what I did? I changed the facebook page from “Moms work at home” to ” Moms this is for you” and “OFWs work at home” to “OFWs this is for you.” I made an experiment to see if my feeling was right. I did post it again in power editor. The verdict? My ad was approved! Yeheey I got it!

cry baby 5-pic

cry baby 7-pic

You noticed that no words such as work at home or “earn sa bahay” in my ad, even my facebook page. I ran this ads for 1 day only for experiment  and I got one conversion! Yes, it pays to be curious and experimental. And I could say, I really enjoyed exploring the options though it might not that easy. I even sent emails to Jomar’s team if my doubts were right. I asked help from Nikki about it and I sent her the reply that I already discovered the thing which I went wrong. So I extended this ad for number of days. Well soon, I will share to you again my learning about Facebook marketing. See yah!

 

Lesson #1 in posting Facebook Ads

Hi everyone! Did you miss me? So far I miss my posting habit in my blog, hehe. But anyway, I want to share to you something new today. Ever since I started learning creating Facebook ads and posting it through Power Editor, I always pasted something like this: “Learn how to work and earn at home while spending time with your family.” Hmmm but yesterday, to my surprise, my Facebook Ads was not approved!

Oh my for the first time, my ads was not approved! I felt nervous because this could be a bad part. But, wait a minute. Don’t panic! There is something wrong on how to present the ads. Hmmm, this was my Facebook Ads I posted yesterday…

 

repost canva

Can you spot that “something” that made this ads wrong, or not approved by Facebook Ads team? Well, I happened to open my email and I received from the Facebook Ads team. This was the email all about.

 

repost2 pic

I would like to reiterate the reason for disapproval: “Ads for work from home, get rich quick and other inaccurate money-making opportunities that offer compensation for little or no investment aren’t allowed on Facebook.” Lesson? no work and earn at home words! See, now I know what should not be present in Facebook Ads. This is an important lesson to consider.

Did you know how I handle this one? I made another ads but this time, no such words such as work and earn at home. Here’s my ad I made this morning:

 

repost3 pic

Did you notice something? Hmmm I know what you mean. There is no words such as “work and earn at home” right? Yes! I just made a revision, though as you can see, the Promise is still there. When I made this and posted in Facebook Power Editor, here was the verdict:

 

repost4 pic

Yes! My ad was approved! And as I recall, Sir Jomar Hilario, my mentor mentioned before that Facebook had made a revision in making Facebook ads that no words such as work and earn at home, MLM, get rich quick scheme should be posted in Facebook. Lucky that I listened to Jomar’s suggestions, though I have to read all details about this. That would be my next assignment.

See, I made changes by exploring and asking why the ad was not approved at first. I experimented and now it was approved. It pays to be a good listener and having a good memory.

So the next thing I will share to you is the status of my new created ad. I will tell you soonest on the report of the above approved ads. For now, let us wait for the ads to run.

Anyway, I am happy because I was able to resolve this matter. One thing I learned about creating ads is to have patience, patience and patience. And of course, be curious or like think what could make it wrong or right.

I hope you enjoy reading my experience for today. Until then!

Happy Family batch 2 conversion

Hi everyone! I am here to tell you my conversion report of “happy family” batch 2 facebook ads.

Here’s the news. Not so good news. Zero conversion. Oh no! I do not know the problem. I am trying to figure it out. I tried to enter my email address and the process was right. I thought maybe the conversion pixel was not working because no conversion after doing the whole process.

 

hf2 conversion-pic

Though the conversion resulted to zero, there was still 39 website clicks and 8 post likes.

 

hf2 conversion2-pic

 

Still, the main goal was to have email addresses. But the outcome was not good. I think there was a problem on this. I was still trying to figure it out. Or maybe I missed one of the steps that I forgot to recall.

Anyway, so much for that, if ever I can discover the real cause of this, I will tell you about it. All I can say is do it again! Practice and practice so that you can master it. Repetition if the key to mastery. Still good job Alfie!