2 Ideas That Are Helpful To Have More Leads to Facebook Ads

Hey, it’s me Alfie!

Now, I have something very helpful to share to you that leads to more conversions to your Facebook Ads. I made an experiment last week. I created an ad which involved

1. timing and

2. budget.

Hmmmm, sounds broad. Now I will simplify it to you.

Due to my insistent resourcefulness just to maximize my Facebook marketing skills, I researched, read and studied tips on how to make an effective Facebook Marketing. One thing for sure, you have to be an explorer. Meaning, you have to research on what are other tips that can be greatly helpful to your ads.

This was the first thing I discovered and applied. The timing of posting the ads for my audience. I got this tip from digitalinformationworld.com. You can read this also and apply the tips.

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After reading this tip, I applied it right away. The result of my ad was so cool. Now this was my Ad which I scheduled it based on the day and time required that creates more traffic.

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Tsaraan!!! 35 conversions.

Now, I made another experiment. The second thing was I adjusted my daily budget. Usually I budget $1 a day in posting my Facebook Ads. But I increased the budget to $2, though it was quite small , still this simple trick made a great change to number of conversions to my ad.

So, what I did, I made a $2 budget instead of $1 a day. After all, this was just an experiment.

My Facebook ad was still the same but I made a budget revision.

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Yeheey! 51 conversions! This made a great difference!

I was amazed by the results. Basically I only made this for experiment. All in all just less than one month of posting and experimenting, my ad made an awesome results.

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Increased number of page likes.

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My ad made 116 conversions, posted on different times and days with a little experimentation!

So, do not be afraid to try and test your ad! It pays to try something new. You will only now the difference if you apply it, right?

See you to my next adventure of Facebook marketing exploration!

 

 

My Prospective Client’s Facebook Ad

Hi there!

It’s been a quite sometime since I wrote here to share my experiences as Facebook Ads Specialist. Here I will share to you something that is worthwhile.

I had a prospective client who was looking for a Facebook Ad Specialist. It was a local market. They were looking for someone who would do the marketing of their products online and someone who would do the make up of their Facebook Page. The client handed me the business card and there was a website in it. I browsed their website and here are the things I found out:

1. The website font is not thick. It lacks strength. Like Sir Jomar said, our internet mentor, the font to be used must show strength for example, the font must be thick.

2. The website has no blog to share something about the products like health awareness. This is to engage the users as if they were part of the discussion if ever they have questions or comments about the topics or the products.

3. The description of the product is not aligned with the image of the product. The description is placed much below the product so it means, the reader may not read the description below. The space between the image and the description is far below.

4. The payment scheme lacks paying through credit card. Nowadays, almost all use credit or debit cards to do online payment transaction.

5. Their Facebook page needs a little make over and their  post must have link to their website.

As I interact with my prospective client, I learned along the way. You know what, I did something awesome. I made an ad for a test about their product and placed it in my Facebook Page. I even paid the ad,just for one day, doing the experiment. You know the result? It’s amazing!

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This ad has something to do with growth enhancer for teens. I just made a change on age bracket, open for all. No particular interests or demographics, and only available in Philippines. This ad resulted to 3 conversions in a day! hahaha!

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I made an experiment and I was so happy with the result. There were comments with this ad. But the most important thing was the 3 conversions! But the client, did not respond well. But it is okay, after all there are still more available opportunities. The most important thing is I learned a lot along the way. Cheers Alfie!

Lesson #2 in Posting Facebook Ads: No “work at home” in FB page

Hi everyone!

I want to share to you something that I learned this week. I always post Facebook Ads for practice because I want to master it.  Like my previous posts, you could see there were words like “work at home” or “earn sa bahay.” Facebook Ads team has been strict in compliance with its rules on regulations in posting Facebook Ads: Ads for “work at home”, get rich quick scheme and other inaccurate money-making opportunities that offer compensation for little or no investment are not allowed in Facebook. So it is very clear that there will be no words such as “work at home” or “earn sa bahay.”

I planned to shift posting my Facebook ads. Like I said before, I always put PROMISE in the heading. But now, I shifted to “PAIN” points. I changed my heading showing “Pain” and supported the text itself with the image showing pain.

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A baby crying that is the image and the text telling that ” is this always the scenario every time you leave to go back to abroad?” So , I have the image and the text supporting the image. Now I posted this one in Facebook Power Editor. I was really expecting that this one would be approved soonest. But here is the verdict:

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My ad was not approved! Oh no! I went back to my ads and studied about it. And this is what I discovered: there was a word “earn sa bahay” in website link.

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I took the courage to change the link to “jomarhilario.com” without the word “earn sa bahay” since it is in the rules of posting Facebook Ads.

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So, no “work at home” or “earn sa bahay” in my ads. I made this one late at night and I did not mind sleeping late because I wanted to know if my doubts were true. I posted the ads, again. It was 11pm and I felt very sleepy and I did not mind my office work for tomorrow. But, the result was not good. My ads was disapproved, again! Waahhhhh! What happened? I was tired and sleepy and this was all I could have after experimenting it. I felt dismay but wait, my mind was telling me that there was something wrong with my Facebook page. hmmmmmmmm, sounds fishy. Why?

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My facebook page had word “work at home!” Hmmmm  my instinct was telling me maybe this one was the issue of disapproving the ads. You know what I did? I changed the facebook page from “Moms work at home” to ” Moms this is for you” and “OFWs work at home” to “OFWs this is for you.” I made an experiment to see if my feeling was right. I did post it again in power editor. The verdict? My ad was approved! Yeheey I got it!

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You noticed that no words such as work at home or “earn sa bahay” in my ad, even my facebook page. I ran this ads for 1 day only for experiment  and I got one conversion! Yes, it pays to be curious and experimental. And I could say, I really enjoyed exploring the options though it might not that easy. I even sent emails to Jomar’s team if my doubts were right. I asked help from Nikki about it and I sent her the reply that I already discovered the thing which I went wrong. So I extended this ad for number of days. Well soon, I will share to you again my learning about Facebook marketing. See yah!

 

Lesson #1 in posting Facebook Ads

Hi everyone! Did you miss me? So far I miss my posting habit in my blog, hehe. But anyway, I want to share to you something new today. Ever since I started learning creating Facebook ads and posting it through Power Editor, I always pasted something like this: “Learn how to work and earn at home while spending time with your family.” Hmmm but yesterday, to my surprise, my Facebook Ads was not approved!

Oh my for the first time, my ads was not approved! I felt nervous because this could be a bad part. But, wait a minute. Don’t panic! There is something wrong on how to present the ads. Hmmm, this was my Facebook Ads I posted yesterday…

 

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Can you spot that “something” that made this ads wrong, or not approved by Facebook Ads team? Well, I happened to open my email and I received from the Facebook Ads team. This was the email all about.

 

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I would like to reiterate the reason for disapproval: “Ads for work from home, get rich quick and other inaccurate money-making opportunities that offer compensation for little or no investment aren’t allowed on Facebook.” Lesson? no work and earn at home words! See, now I know what should not be present in Facebook Ads. This is an important lesson to consider.

Did you know how I handle this one? I made another ads but this time, no such words such as work and earn at home. Here’s my ad I made this morning:

 

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Did you notice something? Hmmm I know what you mean. There is no words such as “work and earn at home” right? Yes! I just made a revision, though as you can see, the Promise is still there. When I made this and posted in Facebook Power Editor, here was the verdict:

 

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Yes! My ad was approved! And as I recall, Sir Jomar Hilario, my mentor mentioned before that Facebook had made a revision in making Facebook ads that no words such as work and earn at home, MLM, get rich quick scheme should be posted in Facebook. Lucky that I listened to Jomar’s suggestions, though I have to read all details about this. That would be my next assignment.

See, I made changes by exploring and asking why the ad was not approved at first. I experimented and now it was approved. It pays to be a good listener and having a good memory.

So the next thing I will share to you is the status of my new created ad. I will tell you soonest on the report of the above approved ads. For now, let us wait for the ads to run.

Anyway, I am happy because I was able to resolve this matter. One thing I learned about creating ads is to have patience, patience and patience. And of course, be curious or like think what could make it wrong or right.

I hope you enjoy reading my experience for today. Until then!

Happy Family batch 2 conversion

Hi everyone! I am here to tell you my conversion report of “happy family” batch 2 facebook ads.

Here’s the news. Not so good news. Zero conversion. Oh no! I do not know the problem. I am trying to figure it out. I tried to enter my email address and the process was right. I thought maybe the conversion pixel was not working because no conversion after doing the whole process.

 

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Though the conversion resulted to zero, there was still 39 website clicks and 8 post likes.

 

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Still, the main goal was to have email addresses. But the outcome was not good. I think there was a problem on this. I was still trying to figure it out. Or maybe I missed one of the steps that I forgot to recall.

Anyway, so much for that, if ever I can discover the real cause of this, I will tell you about it. All I can say is do it again! Practice and practice so that you can master it. Repetition if the key to mastery. Still good job Alfie!

My Facebook Ads: “Happy Family” batch 2 in Power Editor

Now I am ready to share to you how I created my Facebook ads: “Happy Family” batch 2 in Power Editor. This version is the one I personalized to compare the happy family, which I posted before.

To personalize an ad , Kuya Jomar Hilario shared insights on how to do it properly and effectively:

Rule: You should only change one thing when you create a “challenger” ad from the “original” ad. We will improve the results of our ads by making “challenger” ad. We have the original ad right? The one I presented before, the “happy family?” Now I made a “challenger” ad to improve the results.  There are 2 ways to do this:

1. Change of the heading, but still the same image.

 

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This was the one I made before which was the “happy family.” Both of them has the same image, but different heading. And the most number of conversions between the two is still the “happy family” ad which resulted to 9 conversions versus “happy family” batch 2 with zero conversion. This means that “happy family” ad which was the “original ad” is more effective than the “happy family ” batch 2, the “challenger”  ad.

2. The second one is to change the image, but still the same heading.

 

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You notice that there were no different image and different heading, at the same time. This is an effective way to A/B test an ad. So it is not good to change image and heading at the same time, in comparing the result, like this one:

 

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Remember again, to compare results, it is not proper to have different image and different heading, all at the same time. It is not effective in A/B test an ad.

Now, I have shared to you how to personalize your ads, to compare the results of “original” ad and “challenger” ad.

Back to my new ad, the “challenger” ad,  I chose the “OFWs Work at Home” page to post my Facebook ads.

 

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Then I click “Back to Ads” to create my campaign, ad sets and ads.

Always remember that the campaign, ad set and ad name must be the same for proper identification. Make it simple that it is easily identified once you post it and for future reference.

I set the budget for this ads to $1 per day. I set this ads for one day only to test if this will run properly. Then I can adjust this later if this ads run perfectly.

 

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After setting the budget, I also set my audience for this ads. The age bracket from 25 to 55 years old, both male and female. I set the countries like Philippines, United Arab Emirates, Malaysia, and Hong Kong where Filipinos are working.

 

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I set the placement of this ads or where to see this ads like in mobile and desktop. You just have to click the placement.

 

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You will see also the “Ads” section below. The Facebook page on where to post this ad and the preview of the ads on the right side.

 

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Then you have to create the pixel on this ad and paste the Facebook ads code pixel to your “Thank You” page of your website under “Text.” After pasting, click “Update.”

 

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You will see the pixels unverified. Just wait for few minutes to make this “Active.”

 

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After waiting for verification, the pixels below is now active. So, you just click “Upload changes” to upload your ads for review.

 

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You will see the status below “Pending review” for the ads team to review your ads before posting it to your page.

 

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After the pending review, I received the email from Facebook Ads team below and my ad is now approve for posting!

 

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My Facebook Ads is now scheduled for posting!

My Facebook Ads Preview below:

 

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My Ad is now scheduled for posting.

 

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Yehey! Another good output Alfie! It seems that you master now how to make Facebook ads after practicing many times. Yes, it pays to be patient and constant learner on how to make Facebook ads. Sooner on my next post I will tell you the result of the ads and its conversion. For now, I am so happy that my ads is approved by Facebook Ads team!