Facebook Custom Audience: Website Custom Audience

Hi there!

I am back again sharing to you my few experiments in Facebook Marketing. Sorry for taking so long because I have many clients to attend their needs though I always want to share my learning as I do Facebook exploration.

This time I will share to you how to create Website Custom Audience or WCA.

To start with, you must have a Facebook Business Page. Here is my Facebook Business Page:



Then on the upper right side you see the blue part with word “Promote,” there is a drop down menu. You click “Go to Ads Manager.”


The next step is to click  “Tools” and click “Audiences.”


On the Audiences page, you see the “Create Audiences” tab and click it. A drop down menu lists the following:

  1. Custom Audience
  2. Lookalike Audience
  3. Saved Audience

Click the “Custom Audience.”


A pop-up appears and lists the following:

  1. Customer List
  2. Website traffic
  3. App Activity

Click “Website Traffic.”


Then a pop-up appears.


Here, you can see, pixel is being set up. On Website traffic, a drop down menu lists:

  1. Anyone who visits your website
  2. People who visit specific web pages
  3. People visiting specific web pages but not others
  4. People who haven’t visited in a certain amount of time
  5. or Custom Combination

Here, we choose “Anyone who visits your website.”


Now the number of days can be set from 30 to 180 days. We just set here 180 days.


Then we place an audience name on it. Or you can add a description below its name.


Below on it, you can see a “Gear” icon on the lowest left part. Click it to view the pixel. Copy the pixel code and paste it to your website pages.


Then after that, click “Create Audience.”

Below, you can see our created audience for Website custom audience. We will just have to wait for the number of visitors to increase, up to 20 people before we can create an ad targeting them.


See, it is very easy to set up a Website custom audience. This is one way of retargeting the audience who previously visited your web pages. We can set up also an audience who visit specific pages by inserting “url.”  We will choose the option “People who visit specific web pages.” Then we will place the pages that contains or equal to certain url.


We will choose a certain website page, like our “Thank you” page. The url: /thank-you-for-subscribing-on-how-to-work-and-earn-at-home/ will be pasted.



Then paste the url. Set up the number of days from 30 to 180 days. Then name the audience and you can add description.


Then click the “Gear” icon and view the pixel. Copy and paste the pixel to the desired website pages that is connected to the url being set up.

Now, all you have to do is to wait to increase the number of visitors to 20 and you can create an ad to them.

See that is how easy to set up a Website custom audience. Then I will be sharing to you again my next exploration.


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